As of January 2020, there are over 4 billion internet users in the world. There are almost as many mobile internet users. It’s expected to grow to 5+ billion by 2024.
Mobile devices overtook desktops in global website traffic in 2019, generating 52.6% of the total pageviews. In some countries such as India and Nigeria, mobile phones account for 70%+ of web page views.
According to a study involving 500+ million online shoppers across 37 countries, smartphones accounted for 65% of site visits and 46% of ecommerce orders.
Surprisingly, the conversion rate for mobile phones is less than half that of desktops. There’s phenomenal room for growth here.
You can start by making your WooCommerce store mobile-friendly. You can use Google’s Mobile Friendly Test tool to check whether your site passes the minimum mobile usability standards.
The test will show you a snapshot of how your website looks on a mobile device. It’ll also list any mobile usability issues if it finds any.
The easiest way to make your WordPress website mobile-friendly is to use a responsive theme. All the themes mentioned earlier in this post are responsive out of the box and look great on mobile devices.
Mobile shoppers don’t enjoy scrolling endlessly. Hence, keep your store pages as lean as possible. Don’t overcrowd them with too much content.
If you have loads of products listed on your store, make it easier for your mobile shoppers to find them through search. You can install the WooCommerce Product Search plugin to help your customers find products swiftly with live product filters.
Finally, streamline the checkout experience for your online shoppers. The fewer the steps to place an order, the better the shopping experience. Here are a few WooCommerce extensions that can help you with this:
- WooCommerce Social Login — Eliminates the need for time-consuming account creation or login process. Let your users log in with their social accounts such as Facebook, Twitter, Google, etc.
- Variation Swatches and Photos — Say goodbye to annoying dropdown menus to select product variations. Instead, give your users easy-to-tap buttons for all your product options.
- One Page Checkout — Don’t let your customers abandon your site that easily. Allow them to purchase what they want instantly with no extra steps. If you think guest checkout is a great fit for your store, then you can look into enabling it.
- Checkout Field Editor — Add, remove or change fields from your checkout page. For instance, if you only sell digital products, you do not need to collect shipping addresses.
- Bolt / Stripe / Amazon Pay / PayPal — Payments are the bane of mobile shopping experience. You can choose from different WooCommerce payment gateway extensions to make it easier to collect payments.
Ultimately, mobile shopping is more than just about making a purchase. Many users use it primarily to look up product information and check/compare prices. Make your online store experience great for your users on their mobile devices.